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The mobile revolution?

Retail sales through mobile devices (including tablets) in the UK were up by more than 300 per cent in 2012 compared with 2011. So the internet is going mobile, obviously.Well, maybe not. Or not at the...

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WPP setting a trend?

WPP, the world’s largest marketing services company, posted first quarter results last week.Because of its size and position in the industry it is widely regarded as a bellwether* for not just...

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What are marketing and PR institutions for?

The current elections for a new president of the Chartered Institute of Public Relations (CIPR) have sparked a bit of debate in the PR business.Just what is the CIPR for? Come to that, what is any...

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Britons willing to pay for online content - but still spend more offline

Britons are spending fewer hours watching television, reading books and browsing social media sites than in previous years, according to a survey – but they are increasingly willing to pay for...

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Patriotism - last refuge of the marketing scoundrel?

Fear, sex and greed are all routinely used to promote a wide variety of products (even machine tools) because they are powerful emotional triggers. Patriotism too (“the last refuge of a scoundrel”...

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Marketing - no problem for UK electronics?

Marketing is not a problem for the UK electronics industry – apparently.Industry magazine New Electronics asked its readers what ‘critical issues’ concerned them. ‘Marketing’ came in at number 16 on...

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If the only tool you have is a hammer ….

American psychologist Abraham Maslow – best known for creating the eponymous hierarchy of needs – once commented: "If the only tool you have is a hammer, you will see every problem as a nail."Managers...

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